Central Florida Behavioral Hospital is a 126-bed, private psychiatric hospital located in Orlando, FL. Central Florida Behavioral Hospital offers a full continuum of care including inpatient treatment services for children, adolescents and adults; and partial hospitalization, intensive out-patient and ECT treatment services for adults.
Director of Business Development The Director of Business Development is responsible for the planning, implementing, and monitoring of the marketing plan for the facility. The Director of Business Development provides a framework to assist the facility plan for future growth. The Director of Business Development directs the efforts of the Business Development Representatives who represent the facility to the community, interested persons, and potential referral sources. The Director of Business Development manages the process of strengthening the relationships with existing referral sources and developing relationships with new referral sources. The Director of Business Development manages the social media and other marketing efforts of the hospital.
Essential Job Duties:
Formulates, directs and coordinates business development activities and procedures to promote the facility's treatment services.
Identifies, develops and evaluates business development strategies, based on knowledge of the facility's goals and objectives, market characteristics and costs of services.
Develops the necessary market research, forecasting, follow up and budget for the facility's marketing plan in conjunction with the CEO and appropriate administrative staff members.
Organizes and executes special events and tours for the facility. Coordinates and participates in promotional activities to market the facility's treatment services.
Develops and implements actions to meet financial goals, reduce costs and improve department productivity
Establishes and implements departmental goals, objectives, policies and procedures, and action plans
Maintains appropriate database of community demographic data and service utilization statistics to be used in planning and program development.
Makes regular calls and visits to establish referral sources as well as maintaining contact with current referral sources within the identified market service area.
Negotiates contractual payment rates with insurance companies for treatment services.
Visit Central Florida Behavioral Hospital at www.centralfloridabehavioral.com